3 red flags indicating someone won’t buy

[H]ave you ever had potential clients take you down a very convincing and exciting sales rabbit hole, and after spending a lot of time trying to convert them, they decided not to buy? Dang it, right?When we spend a lot of time trying to convert...

Are you selling you, or your façade?

[A] sensitive topic has been weighing on my mind for more than a year. I’m finally ready to talk about it and you might even hate me for saying it. When I guide clients through my organic, intuitive copywriting process, I facilitate by asking you lots...

Why you don’t need to fear rejection

[B]ack in the day (okay, not that long ago in 2013 and 2014), I taught entrepreneurs how to magnetize ideal clients through writing targeted copy and then closing sales one–on–one by using their intuition. After all, I was enjoying a cushy 85 percent closing rate (closing...

How to present and price your services

Today, I'm going to teach you a little bit about price presentation strategy and how that affects potential customers as they are browsing your website. Do you ever shop at big box discount stores like Target? What about higher end department stores like Nordstrom? The next time...

Don’t know your next step? Here’s what to do

[H]ave you ever been told to start where you are and take the next step and you’re sitting there scratching your head thinking, “Just what the hell is my next step???” Or, do you know what the next steps are but there are simply too many...