Do customers fall in love with you at first ‘read’?
Here’s how to intuitively copywrite your way to sales. Join me for a deep–dive experience and emerge with sales copy, marketing strategy, visionary direction, detailed focus, passionate purpose and total entrepreneurial awakening.
As a natural sales girl, I’ve always enjoyed a confident ability and intuitive instinct to diagnose unspoken or hidden desires, give people what they want, and charge a premium price for my services.
Because of that, while the average salesperson closes only 10 to 20 percent of the time, I close around 80 to 85 percent of the time. It means that out of every 10 sales calls, I close the sale around 8 to 8.5 times. Most importantly, my clients are happy.
How do I do it? The first step is through intuitive copywriting. If you are still selling the old way — shaming potential clients, scaring them, applying a false sense of pressure and telling people they won’t make it without your help — I’m here to tell you that era of selling is OVER.
What I’m teaching is a new era of heart–conscious sales — one that is founded on desire, love, authenticity, intuition, personal power, esteem, vision, stepping up to your highest potential and making a difference to those you seek to serve.
After having taught so many copywriting workshops the last few months, this I know to be true:
Copywriting is the art and science of sales communication. Not only that, but the more I teach entrepreneurs how to write, the more I’m convinced that copywriting also contains spiritual grace.
Every client I’ve trained began in the unknown — not knowing who they are, why they’re special, or why anyone would care about their cause. By the end, not only do they emerge with clarity, confidence, focus and having the enlightenment of all of those things, but it lives in their heart as a fiery conviction.
This is the spiritual grace behind copywriting. You think you’re writing sales copy (and you are), but you’re also traversing through spiritual territory that lets you see your own beauty and truth as you come face-to-face with your reason for being in a body + your reason for being in business.
I am a sales mentor, business visionary and copywriting connoisseur. Here’s why I do what I do: My personal mission is to give you confident, solid, strong and wise interior self–leadership. It means I fully believe in helping you discover your inner leader and interior compass, allowing you to self–direct your own way with heart, integrity, intuition and truth.
That’s why I invite you to work with me — to learn exactly how to develop sales experience, instinct and a class–act character that will create not only a strong foundation for your growth and success, but a space of peace and love where you and your clients can call your business home.
Brilliant copywriting and business positioning swings open the door to sales.
During our time together, I make sure you have all the tools to animate your deepest genius and turn your vision into a prolific brand + economy. You will get to see how richly beautiful, strong, wise, lovable and valuable you really are.
Part spiritual, part business. That’s exactly what you and I address.
Copywriting is a mirror. It is a conduit that brings you closer to yourself, see your own beauty, and lets you love all of who you are.
My role in this process is first and foremost, to help you see how customers will fall in love with you. Then, as a sales mentor and copywriting connoisseur, I help you language that into sales copy. We take your aura and I help you decode and translate that into your own unique language made for marketing and business.
• No sales or slow sales • No connection to your audience or silence • The wrong type of clients show up — those that don’t have money, show you disrespect, devalue you in any way, pretend to buy (but don’t), or those that only want free services.
Here are the 2 biggest reasons you may be blocked from writing effective sales copy:
1. You are still wandering around looking for your heart, and
2. You haven’t discovered yet how to do business with your audience.
“After working together, I feel more confident about simply being bold, beautiful, courageous, authentic me in my copy, on video and everywhere I show up in my business. I would absolutely recommend Ana.” — Stacy Michelle
Here is how you + I will tango:
Session 1: Aura Branding™
This is the work that sets the tone for your business (and your copy). First, we meet on the phone for about 2 hours. We will dive into your current business model and see if what you’re selling is helping you make money or lose money. I’ll also help you reveal the most unique facets of who you are and how that translates into moneymaking ideas. This is my signature Aura Branding™ process where we zero in on your Brand Values, Brand Universe, Brand Promise, Brand Purpose and much more.
We’ll look at positioning how you appear to your audience and discover whether your services and ideas have viability and merit. Here’s where I’ll rotate your perspective so you see what your customer sees. We’ll hone in on value, differentiation and promise.
Session 2–4: Live Intuitive Copywriting Jams
How this works:
• We will use your existing Work With Me / services / launch page copy. If you don’t have any, that’s okay — we will create from scratch.
• We will meet by phone to copyjam for a total of 6 hours, spread over 3 calls. These are the sessions where we will take your copy and write together in real time, using my signature methodology.
• If for any reason we do not finish writing your services page copy (sometimes due to the amount of copy or the complexity of it, or due to discussions about other areas that you sorely need help in), you can purchase followup single sessions at a reduced rate. I will bring that up ahead of time if I see that happening.
How is this copywriting process different from all the rest?
Sales copy is nothing more than an honest dialogue with your target customer, so that they understand you, see you, trust you, and want you.
The process of getting there though, requires some work because making people understand you, see you, trust you and want you is not always immediately obvious. If it were, copywriting wouldn’t seem like such a monumental challenge.
In our copywriting jams, I’ll take you through a discovery process where we answer the unanswered questions: Do your ideas have marketable merit and viability? What do you really promise people? If your ideas lack viability, I’ll rotate your perspective until you see what your customer sees, so you can make changes. I will also show you what your potential customers see when they read your copy and start evaluating you with their eyes, minds and senses.
Next, I take you through the process of desire–based marketing. Other copywriting teachers focus on communicating information, such as features, benefits, pains and problems. In my signature copywriting teachings, you’ll understand how to identify customer desire and express the deepest intentions of your brand.
Ultimately, the way I teach copywriting is about helping you learn how to do business with your target audience. We will use my unique and proven methodology. When we begin, I intuitively dig 50,000 feet deep into your business vision. We soar past what’s common, boring, trite and ordinary, to reveal the core, underlying vow that your soul promises to another soul.
Also, we focus heavily on your Brand Promise, which is the golden banner of trust that helps people feel confident and feel positive expectations about working with you.
Intelligence you’ll also learn in our copywriting jams:
• Why the average sales person closes only 10 to 20 percent of their sales calls and why I close 80 to 85 percent of my sales calls, and the insider insight to quadrupling your success rate
• The 6 additional functions of a sales page that converts newcomers to clients on the spot
• What exactly are high–end sales, and how do you create premium products & services in your existing business
• Learn to use the right words that build trust and refrain from words that create worry, unease and doubt for customers
• Intuitive signals and strong telltale signs that the potential client you’re talking to is only pretending to buy but definitely won’t, and how to automatically deselect unideal clients from wasting your time
• The precise time when the sale actually occurs (and it’s not the time when money exchanges hands)
Confession: I’m not a copywriter in the traditional sense of the word. I am a business person that acutely understands the motivations behind buying, selling, economics, psychology and what makes customers tick. Because of that, I happen to write phenomenal copy.
“This has changed my life because I won’t procrastinate on my sales copy any more — I now know that my style is good! I feel more confident about copy, copy, copy and conveying what I do more confidently!”” — Louise Edington
Here are those who have hired me and praised the experience:
A beautiful, intuitive, spiritual, from–the–heart copywriting process — Feeling bold, courageous and authentic “I despise writing copy and I have a tendency to do things last minute and plow through my copywriting. Given the launch of my new brand, I wanted support through that process.
My decision to work with Ana was based on my gut. She gave me a thorough, honest review of my opt–in page, and I knew she would be a valuable asset in supporting me through my copywriting process.
Ana brought her spiritual gifts into this process and taught me that writing copy can be a beautiful, free–flowing and intuitive if you allow it. I liked the collaborative aspect of working with her. Ana brings a spiritual element to copywriting and provide a beautiful space for someone to really get in touch with who they are, why they’re doing what they’re doing and be able to express that in their copywriting.
I also really loved how Ana never told me what to write. Her ability to ask the right questions really allowed my authenticity to come through in my writing.
She set a beautiful space, which allowed the words to come from my heart (for the most part). Said another way, I almost felt like our sessions were like therapy. Ana is a copy guide more than a copywriter, which was exactly what I believe any woman biz owner needs when writing the copy for her brand. It needs to come from the inside out!
Before I worked with Ana, I was way up in my head when it came to copywriting and now I have learned that any creative process that I embark upon should be done from the heart.
From working with Ana, I felt supported, connected to my truth, and there was also some letting go of what no longer served me as well. This experience really enabled me to fully embody why I am doing what I am doing and express that very elegantly through my copy.
After working together, I feel more confident about simply being bold, beautiful, courageous, authentic me in my copy, on video and everywhere I show up in my business. I would absolutely recommend Ana.”
Heart–centered, particular and a professional “Before I started working with Ana, I didn’t know where to begin, how to get started or what information is needed to attract the right customer. Editorial writing (what I know well) is different than copywriting. What’s unique about Ana is her whole process. Most people would just say, ‘Let me do it’, and that keeps us relying on their process instead of learning on our own.
Ana’s whole copywriting process was simplified. She was able to pull information out of me in a peaceful, non–stressful way. It was not rushed. I love the copy and really feel it represents me. With Ana’s help, I now have a guideline to follow. I now feel I can do both well and even repurpose all the content I created.
What I also really valued and enjoyed was Ana’s personality and her willingness to help me. She took the time to get to know me and my business and it felt she was aligned with my goals. Ana made sure my voice and architect was included.
Ana is heart–centered, particular and a professional. She exceeded my expectations and she’s an added extension to my team. YES, I would recommend Ana! If you are looking to learn how to master the copy process, then Ana is the one for you.”
The best decision I have ever made for my biz “Working with Ana was the best decision I have ever made for my biz. She truly saw me and took the time to really know and understand myself and the business I am creating. In my own work, one of the biggest tools for healing I have experienced is sharing our story. Through knowing and sharing the story you are living, healing can begin.
Ana had me dig deep behind the everyday business concerns and actions to find the story that I was living out. She also had me write a new one, and through taking action on her suggestions I was able to quickly reach a point where I was really ready for the next step. She didn’t take me through a ‘formula,’ she heard my unique challenges and saw the gifts that I possess and she created work that was expressly for me.
The work I did with Ana was the catalyst for real change, and not just in my business, I was able to translate the work we did on my brand and copy into my life in ways that led me through the places where I was once stuck.
Ana was able to connect with me as a creative person and get through to me in unique and fun ways. Through her patient and thorough work with me I now possess skills to write and edit copy on my own. It is amazing how much I learned and retained by going through the process with Ana.
What I have to show from my work with Ana:
✓ The skills to write and edit my own copy ✓ A new thought process around presenting my programs ✓ A greater connection with my ‘ideal client.’ ✓ A new inspiration around my business ✓ More clarity on my brand ✓ Confidence in my abilities to help myself (and help others) ✓ Confidence in doing sales calls without being “salesy’ ✓ How to promote myself and my events
The help I received from Ana was worth every penny and more! All of my projects are currently taking off on what feels like their own and I have Ana to thank for that.”
A godsend — worth every penny! “Before I started working with Ana, I was unsure how to market myself effectively. I was confident about the quality of my services but feeling that I wasn’t conveying that quality well enough on my website. A friend told me about Ana’s blog. I started reading her articles and found them invaluable — really helpful — and that’s what made me decide to work with her.
Ana saw my value very clearly — more clearly than I did myself. She also really went the extra mile in helping me to understand the things that were holding me back & what to do about them. She came up with a great name for my business and lots has come from that already. She also helped me to get the words right to explain what I do and how I help my clients. More than that, she helped me understand what I need to convey in my copy and what the client needs to know.
I have been delighted by my experience of working with Ana — she has been a godsend for me! She has all the knowledge and experience of marketing through copy and the web that I was lacking. I am totally clear now about what I need to do and have a clear plan of action. Ana really delivers on her brand promises and I gained huge value!
It has been a great experience and I have completely redesigned my website after working with Ana. Now I feel much more confident about selling my services & crystal clear about how to use my writing to attract new clients. Ana was a huge help to me in learning marketing and copywriting and she is worth every penny! I feel delighted — happiness!”
— Ann Marie Taylor, Psychotherapist, Founder of Brain Heart
Outstanding service and went above and beyond “From my very first contact with Ana, she provided an outstanding service and was wonderful to work with. She understood my vision for my website without even having met me. Every question I had was answered quickly and Ana went above and beyond what was asked of her. I’m pleased with the work she has done on my site and would highly recommend her.”
Inspiration. The light at the end of the tunnel. “I was struggling with figuring out my opt–in, and pricing and restructuring my services. I’ve wanted to work with Ana for a while and I said, “This is my chance!”
I received much more than I expected! Working with Ana was an inspiration — the “light at the end of the tunnel”. By working with her, I gained an immense amount of value — specifically clarity. I felt like I had a bunch of ideas flying around in my head and with Ana’s help I was able to ground them and give them a place and a name.
The session was very enjoyable and valuable. I like the specific questions she asked and the laser focus answers she gave me. This has given me more focus and made me feel like my ideas and thoughts were actually real and I can make them happen. I also got more clarity on what steps I need to take next in my business. I feel confident about the direction I’ll be going and the shift in focus in my business.
I recommend Ana 100% because she really delivered on her promise of clarity and laser focus coaching. I have no doubts about what I’m supposed to do now. Now it’s all about getting to work on all of the things we talked about!”
Lasered. No Fluff. Fire. Confidence. “Ana, you are a gem. I’m really impressed! Ana’s approach is very lasered and no ‘fluff’ whilst still being very gentle and intuitive.
Before I started working with Ana, I struggled with focusing and conveying what benefits people get from working with me. I was feeling panicked and when I started working with Ana, I became more calm and positive.
What I loved about working with Anais that she dragged words out of me so that the copy is MINE! I have worked with coaches that tell me what to do but Ana has a unique way of helping me to create the copy and program guided by her questions and suggestions.
The value I gained from working with Ana is that now I have a plan! Ana has really instilled fire and confidence in my copywriting abilities. She made my day by being so positive about my writing style and that I am a natural copy writer.
This has changed my life because I won’t procrastinate on my sales copy any more — I now know that my style is good! I feel more confident about copy, copy, copy and conveying what I do more confidently!”
— Louise Edington, Your Cosmic Blueprint, Intuitive Evolutionary Astrologer, Mentor, Writer and Radio Host
I trust Ana’s vision and wouldn’t be where I am today without it “Have you ever had the right person at the right time come into your life? Ana was that person for me. She responded to my frustrated cry for newsletter help on Facebook a year and a half ago and was the answer to prayers I had yet to even send out.
Armed with a big vision, professional–level design skills, and a well–honed intuitive sense, Ana creates magic out of thin air. She designed my website, cleaned and organized it so all the pieces worked and gave great attention to all the little details that go into making a site a positive experience for both the owner and the reader.
Words, not pictures, have always been my preferred mode of communication. Ana was able to take the essence of my words and illustrate them so that they work together to represent who I am. She just has that knack of knowing what fits and what looks good to the eye. I trust Ana’s skills, her vision and above all, I trust her with my business because her integrity is impeccable. I will not be where I am today without her support and believe me, that is an understatement. She’s amazing. Really.”
Copywriting skills after just one simple conversation “Your exquisite work at getting me to speak to the heart of what I do was the key that opened up my Certification program page from being static, benefit–laden drivel to something from the heart.
I’d like to consider myself a pretty decent writer who can whip out a blog post in five minutes flat. For me, writing is almost like breathing, it’s always been that easy.
Not so with copywriting, I soon learned. Copywriting (or writing to sell) is an art. And there’s a big difference between someone (like me) throwing paint at a canvas and someone who can make that paint come alive in front of your eyes.
Ana coached me through one simple conversation on the phone to dig deep into the why of what I was offering so that I could bring that passion to life on my sales page. She showed me how to create flow and connection between ideas to make my offer stand out in a more professional and desirable way.
Through her coaching, I’ve learned a lot about what makes a sales page create, well, sales! She knows this stuff intuitively and isn’t afraid to get in there and change things up.
I trust Ana’s skills, her vision and above all, I trust her with my business because her integrity is impeccable. I would not be where I am today without her support and believe me, that is an understatement.
I continue to learn these skills (sales and copywriting) through my relationship with Ana. I could have no better teacher. (Nor could you!) She’s amazing. Really. “
Right on the mark “Ana is a life saver. I loved working with her! She genuinely cared about my business, offered tremendous value and went beyond my expectations. Ana is straightforward and honest with her opinion and provided me with great ideas to make more profit and also to package services in a way that makes total sense for my clients and me. After working with Ana, I feel more confident in what I’m offering and asking for what I’m worth. I’m so excited to put together all the ideas that came forward in our sessions. Now I feel like my business is on the mark!”
Ability to envision exactly what I want “Thank you Ana, it looks super, just what I want. I love your ability to envision what I want.
The experience with Ana was nourishing and satisfying. She made the whole process easy. Before Ana and I started working together, I felt that my website copy was stale. I also felt I didn’t have the creativity, brain power to rewrite it, and I felt stuck and overwhelmed at the thought of it.
The most valuable thing I gained from working with Ana was, I felt that she had a great way of drawing out of me EXACTLY what my services were, why they were helpful and what people could expect from me, and how it would help them in their lives. She knew what questions to ask me, she knew what parts of my copy already worked and she knew how to reword it and what parts were impactful. She knew what was a good order in the wording of my copy. My website copy now feels fresh and reflects exactly what I want my clients to know.”
Working with Ana is like walking on air — she’s a rarity “Working alongside Ana was like walking on air. Ana reminded me to turn to a higher place, to trust my own instincts, to trust in myself, and to trust that I can take action without knowing the whole way ahead.
Ana empowered and endorsed a flexible, out of the box and more personalized approach and thinking, rather than a direct and aggressive one that other coaches advise. Ana really listened with an out of the box view, essentially giving me what I needed, when I needed it most, without judgment or pressure, but with great compassion and understanding. She gave me a sense of freedom, accompaniment, clarity, understanding and empowerment in how I approached and managed issues.
Ana felt genuine, respectful, passionate and compassionate. She wasn’t clock–watching, money focused or pushing at me, or basing our time on any individual hidden agenda.
Ana is self–taught and courageous, unique and not afraid to succeed whilst putting herself out there and taking chances. She is a great role model to aspire towards. I felt she was living proof and living by her intentions for others. Highly successful, whilst being caring and genuine, Ana is a rarity to find in the world we live in.”
— An amazing soul and an emerging artist who wishes to remain unnamed at this time
Ana coached me to a phenomenal business by going beyond what I could ever imagine “Ana has been truly amazing to work with. I came to her with no idea of what I wanted and she has gone beyond what I could have ever even imagined.
Ana is a visionary. She saw the bigger picture for my business and has helped pull me towards that vision. Intuitively she knows exactly what it is you want. I was so overwhelmed with the things that needed to be done. Ana took care of it all.
I would recommend Ana to anyone who wants a business coach who will help you create a phenomenal business that is truly your own.”
— Jody–lee Smith, jodyleesmith.com, Transformational Life & Business Coach for Women
Ana is the epitome of professional “Ana is the epitome of professional. Before Ana, we didn’t even know what we wanted our site to look like or be able to do.
I think that what impressed me the most about Ana is how quickly she picked up on the deepest intentions of our brand and brought them to light.”
— Cary Telander Fortin, Happiest Woman You Know, Happiness Coach
An image that captures people’s hearts and brings my ideas to life “Ana took all of her dreams for our product and brought them to life. Without her, the brand for our new product would have a heart but no image to capture people’s attention. Ana spoiled us with her attention, swift replies and eagerness to be sure we were happy with the finished product. During our initial project, we also hired her to make business cards and program fliers as well — both beautiful. We now have a site we are proud to show our clients with a clear creative message — all thanks to Ana’s hard work and luxurious design.”
— Sara Mazenko Kennedy, Happiest Woman You Know
A rare designer who gets me and everything I want the very first time, every time “Ana is a fantastic and very intuitive designer who was a pleasure to work with. She is one of the few designers I know who was able to take a brief, and create something that is completely aligned with my tastes, personality and preferences, often the first time. This is a rare and valuable skill in my view. On top of this, Ana is skilled in other areas which are of help to an online entrepreneur: She is skilled in design, the technical aspects of the website and she is excellent and customer service. She is reliable and gets the job done on time. She is an asset to any business!”
The Go–To Designer for coaches & healers “Ana Is a very talented designer. She is sharp, intuitive and easy to work with. It was my first–ever information product, and Ana’s Help was essential during the launch. I am still amazed by the cover and design! It speak straight to my heart, and the beautiful cover has definitely contributed to it to raise more interest in my e-book. I’d love to work with Ana again. In my opinion, she should be the go–to designer for any intuitive coaches, healers and teachers. Thank you again, Ana!”
— Yiye Zhang
Without realizing it, Ana’s design gave me my entire marketing plan “Ana is wonderful to work with. I just can’t say enough good things about her and how intuitive she is when it comes to designing your website. She really gets to know you (and very quickly I might add) so she can really dig into what you need. I absolutely love how she views you and your business as an entire picture and incorporates the concepts behind branding extremely effectively to help you create an entire marketing plan for your business without even realizing it. There is a message and an energy behind her work that is just not readily found among many designers. She has a vision for her work and it passes right onto you when you work with her. Thank you Ana for all you do!”
— Sallie Keys
“I’ve been reading Becoming Extraordinary. Thank you for being there, thank you for your work, and your openness and honesty in your writing. Your words are beautiful, inspiring, and endearing. I truly love what I’m reading.”