[A] sensitive topic has been weighing on my mind for more than a year. I’m finally ready to talk about it and you might even hate me for saying it. When I guide clients through my organic, intuitive copywriting process, I facilitate by asking you lots...
[O]kay, so here’s the deal: you have an awesome product or service that you poured your heart and soul into, and you want to charge a ton of money for it. You believe in it, and you believe the value of the work and its...
Today, I'm going to teach you a little bit about price presentation strategy and how that affects potential customers as they are browsing your website. Do you ever shop at big box discount stores like Target? What about higher end department stores like Nordstrom? The next time...
[H]ere is what I hear a lot from the coaching industry: You deserve to make more money! You deserve to raise your prices! Rah rah rah! The problem I have is not with making more money. I love money, I love making money and...
[H]ere's a phenomena I've noticed since I started coaching. Well, maybe it's not so much a phenomena as it is status quo for a lot of entrepreneurs. If you come into my office and survey my desk, you'll get an accurate picture of what's important to...
[I]'ve got a ton to teach you today about copywriting, so let's jump right in. Today's topic is about The Mighty Sales Conversion Page, Lallabon–style. Your sales page is supposed to sell (no duh), but did you know that it serves at least SIX additional...
[R]ecently, I was coaching a wonderful woman on her very cool signature program and she had this idea for her sales copy. To help potential customers vet themselves, she created three different personas, each with their own unique set of characteristics. You may have seen...
[D]id you know that the most read page on your website is your About page? Why is that people read your About page more than any other? It's because people want to feel connected to you and to your essence. The more we live out...
[H]ave you been burned by a business coach recently? From time to time, in more frequency these days, I'm hearing about women entrepreneurs becoming emotionally and financially scarred after working with one. As I was creating expanding this business to include sales coaching, I really had...
[A] couple of weeks ago, I talked about the reason why Givers give too much. This week, we're going to turn the topic around on its head and discuss whether it's right or wrong to give free content, or too much free content, on our...