The Art of the Elevator Speech

[O]ne of my favorite sales books in the world is Selling to VITO: The Very Important Top Officer by Anthony Parinello. In it, the author teaches entrepreneurs that in order to close sales and make connections with people who matter, one must always go straight to...

Why you’re afraid to charge more for your work

[S]o, is it wrong to charge too much money for your services? This continues to be a HUGE, sensitive debate among the intuitive and creative community. Talking our way to the right answer awakens fears, negative emotions, our upbringing and scars from the past. Is it really...

How to see your own value – and sell it

[L]ast week in my post about sales, we discussed that clients don't buy if they have the tiniest bit of doubt in their mind about your products/services. One of the areas I'm very passionate about teaching is how to sell on the front lines of a...

Are you too shy to ask for testimonials?

[I]n this day and age of social media, everybody seems to love calling attention to themselves. Photos, updates and TMI abound. So why do some entrepreneurs have a difficult time asking clients for testimonials? Almost every client has said to me, "I don't feel comfortable doing that"...

How to alienate a potential client

[I]f you are a spiritual coach, practitioner or a healer, chances are, you've probably considered hiring a business coach at some point. As a designer to many entrepreneurs, I've had to work alongside a few business coaches recently, and I really feel I need to...

Should I market the modality or the transformation?

[T]he question of "Should I market the modality or the transformation?" has become a hot topic in the world of spiritual business marketing. When an entrepreneur is selling her healing or coaching services, should she focus on how she does it, or should she focus on...