[A] couple of weeks ago, I talked about the reason why Givers give too much. This week, we're going to turn the topic around on its head and discuss whether it's right or wrong to give free content, or too much free content, on our...
[D]o you struggle with pricing your products and services? Does it seem like clients only buy after you've discounted from your original price? Are you perplexed by why your customers aren't buying anything you've got to offer? If so, you are not alone. Lots of first–time entrepreneurs have...
[T]he question of "Should I market the modality or the transformation?" has become a hot topic in the world of spiritual business marketing. When an entrepreneur is selling her healing or coaching services, should she focus on how she does it, or should she focus on...
[O]ne of the questions I discuss most with clients, especially those just starting a business, is what kind of content or blog posts she should write. As part of my work, I've seen a great deal of websites, especially those in the spiritual, healing and wellness...
[T]his is a question I answer all the time in phone consultations and creative sessions with clients. Should you use your personal name (like Sarah Smith International), or should you create a company name that you stand behind (like Tarot Inc)? There are benefits to doing...